Gain What Others Miss.Transform GrowthTransform Growth
No sales leader wants to spend another dollar on training that doesn't stick. We replace it with Field Execution Tools and coaching that reps actually use—because they see them work.
Years Developing
Sales Professionals
From startups to Fortune 100 corporations, B2B and B2C. Quotas from $500K to $50 million. Midwest-based with national reach.
“90% of salespeople push products too soon. They miss the chance to build rapport and provide solid differentiation.”
— Jeff Cramer
See What Others
Overlook
Sales training from major providers doesn't cut it. People know what they should do—but there's frequently a Knowing-Doing gap that affects results. Jeff's approach is more practical than generic training, working with each salesperson wherever they begin.
Buyer Intent Misread?
Reps say 'we're in a great position' yet a week later they're chasing. We fix how signals are interpreted.
The Knowing-Doing Gap
Most salespeople know what to do—they just don't do it consistently. Coaching closes this gap.
Customer Behavior Focus
We focus on customer behavior, not rep activity. This single shift is what leaders call 'night and day.'
Tools and Coaching, Not Training
Field Execution Tools
Job aids reps actually want to use in real time because they see them work. No shelf-ware.
Performance Coaching
One-on-one coaching that closes the knowing-doing gap. Skills that stick because they're practiced under pressure.
Buy-In Mapping
We start at the individual rep level. Without personal ownership, reps comply without committing.
5 Signs Buyer Intent Is Being Misread
When reps say "we're in a great position" but deals stall a week later—that's a problem we can fix.
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Aligned From the Start
Training fails in two predictable ways: no rep buy-in, and perceived irrelevance. We solve both.
Map Buy-In
Start at the Rep Level
Without personal ownership, reps comply without committing. We engage each rep from the start.
Shift Focus
Customer Behavior, Not Activity
This single shift is what leaders call 'night and day.' We watch what customers do, not what reps report.
Build Tools
Field Execution, Not Shelf-Ware
Create tools reps actually want to use in real time—because they see them work.
Coach Execution
Change How Listening Happens
Correct how buyer signals are interpreted. Change how questioning happens in the moment.
Reps ignore tactics when they don't help them decide what matters now. We fix that.
Outcomes That Matter
Interpretation is right when next steps are concrete. Here's what an effective development strategy delivers.
Know what's real. Stop chasing deals that were never going to close.
Real deals move forward. Dead deals get killed early. No more stalls.
Win rates stabilize and increase as a norm—not a lucky streak.
Sales meetings sound like a team that knows how to win.
“There is over $5mm in my pipeline right now that will close that would not be there without Jeff's strategic coaching and planning support.”
Josh
$5M+ pipeline impact
Ready to see what's possible for your team?
Start a ConversationReady to Stop Spending
on Training That Won't Stick?
Not a sales pitch. A real conversation about what's working, what's not, and whether Field Execution Tools and coaching can help.
Prefer email? jeff@perceptivelearning.com
Let's Connect
Ready for a fresh perspective? Let's see what's possible.
Midwest Roots, National Reach
Virtual & on-site options available